A year ago, I wrote a blog post.
On my first website, I mean. My salon’s website. I had been toying with the idea of blogging, and had written a few posts about my services. None really got any hits. Beauty blogging felt oddly foreign to me, despite having been a beauty industry professional since 2005. I didn’t feel impassioned to write the things I knew my salon’s target audience wanted. Burnt out after only a couple of these posts, I decided to do something different. I wrote exactly what I wanted to write.
It was a post about booth renting. A massive, 5500-word breakdown of, in my opinion, everything one would need to get started. That’s over 10 pages. I spent over a week working on it, and I loved every moment of it. It was a completely different experience from forcing out articles about “why lash lifts are the new lash extensions”. I felt like I was actually creating meaningful content that could be helpful to others, not just padding my salon’s website with SEO fodder for rankings.
After I published it, I didn’t expect anything. It was completely off-topic for what that blog should have been, and it stuck out like a sore thumb, but I was so proud of it. I published it for my own happiness, and promptly forgot about it after a few months of focusing on wedding planning.
Casually checking my site analytics a few weeks after the wedding, I come to find out that this one blog post alone has outdone even my salon’s homepage by double the monthly clicks. Excuse me? I could not believe it. This post was in no way optimized for SEO, and had no business bringing so much traffic to my site. It totally blew my mind, but it was such an exciting discovery.
So I’ve been thinking about that for a while, now. This was something I thoroughly enjoyed writing, and it’s actually performing unexpectedly well on Google. What did this mean? Well, obviously it means I’ve got to start doing this more often. And I have sooo much to write about, too.
But I don’t want to migrate that post here. I want to leave it in its original home, where it belongs, in all its out-of-place glory. So, instead of duplicating it on Browgazing, I figured I’d write a little story instead, and link you to the original piece. Enjoy!